The 20 most famous logos in the world and their true meaning (2023)

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The 20 most famous logos in the world and their true meaning? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population. The importance of a logo design can't be understated as is shown from this list of most famous logos.

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population. The importance of a logo design can't be understated as is shown from this list of most famous logos.

Logos - Longer definition: The Greek word logos (traditionally meaning word, thought, principle, or speech) has been used among both philosophers and theologians.

For example, the letter 'b' in the Beats by Dre logo symbolizes a headphone. The Sun Microsystems logo is a processor chip that spells out SUN in every direction. The three ellipses in Toyota's logo include every alphabet of the company name. The letters 'C' and the 'o' in the Continental logo form the shape of a tyre.

British tea company Twinings has the oldest logo that has been in continuous use with no alterations made to the logo's design. It was created for the tea company more than two centuries ago, in 1787.

Twinings Tea

The company started up in London in 1706, but created its iconic logo in 1787. It's the oldest logo in the world that's had fully unceasing use.

In Christianity, the Logos (Greek: Λόγος, lit. 'word, discourse, or reason') is a name or title of Jesus Christ, seen as the pre-existent second person of the Trinity.

The logo is derived from goddess' wing,'swoosh', which symbolises the sound of speed, movement, power and motivation. Agencies.

Psychology: The word psychology is derived from two Greek words “psyche” and “logos”. Psyche means soul (life) and logos means knowledge (explanation) or the study of the soul.

There is an arrow hidden in the FedEx logo. (If you've never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.

What is the hidden message in FedEx? ›

Meaning behind FedEx logo

The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you'll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

logos, (Greek: “word,” “reason,” or “plan”) plural logoi, in ancient Greek philosophy and early Christian theology, the divine reason implicit in the cosmos, ordering it and giving it form and meaning.

The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.

The golden rules of logo design

This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design—a range of elements that work together to create a distinctive picture of the brand in our minds.

1. Deere. Deere & Company's trademark image of a deer leaping over a log was registered in 1876, but the company began using it three years before.

Also known as retro or classic style logos, vintage logos have a “grunge” or weathered appearance. Vintage logos will often include a small color pallet of just one to three colors that are often dulled or muted.

A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others.

Shirley Plantation is the oldest company in the US, founded in Virginia in 1613, 163 years before the United States was a country.

The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University.

What is the word of God called? ›

synonyms: Bible, Book, Christian Bible, Good Book, Holy Scripture, Holy Writ, Scripture, Word.

In the book of John, he begins by describing Jesus as the “Word” (Jn 1:1, 14). This is John's translation of “the Logos”; it utilizes Philo's Jewish Philosophy and the masculine form of “Sophia”.

John 1:1. In the beginning was the Word (logos), and the Word (logos) was with God, and the Word (logos) was God.

Coca-Cola Logo: Color Palette

Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

What is The Coca-Cola Company's ticker symbol and where does your stock trade? Our stock is listed and traded on the New York Stock Exchange under the ticker symbol KO.

Focus groups loved the taste, but they had one suggestion: Make it blue. That's what led the company to roll out Pepsi Blue, the world's first cola that could easily be mistaken for antifreeze or window cleaner.

Some modern usage in Christian theology distinguishes rhema from logos (which here refers to the written scriptures) while rhema refers to the revelation received by the reader from the Holy Spirit when the Word (logos) is read, although this distinction has been criticized.

Now that we've covered the three main types of logos (wordmark, monogram, and combination mark), we'll talk about three less common types of logos.

The word 'psychology' is derived from two Greek words, 'psyche', meaning the mind, soul or spirit and 'logos', meaning discourse or to. study.

Why did I get a door tag? Sometimes we will leave a door tag because you're not home and the delivery requires your signature. Also, in some cases, if the driver can't find a secure space to leave your package, they will leave a door tag.

What does the Amazon logo mean? ›

When one initially looks at Amazon logo the arrow at the bottom seems like a smiley face, but it is more than that. The arrow is pointed from a to the z; representing the fact that Amazon offers sheer variety of products for sale. And the smiley depicts customer's satisfaction. Agencies.

If observed carefully, the logo of the Coca-Cola company displays the Danish flag between the letter 'O' and the letter 'L'. Although the company has never claimed to represent a 'Danish' flag in its logo, still it uses this co-incidence in its marketing campaigns.

Economic hardship compelled the company to use white cap when the cap suppliers could not get imported materials to make the blue caps. The white caps are used as stop gaps until the manufacturer can supply the blue caps.” Giving credence to the message on the company's website, spokesperson of the company, Mr.

Key design elements include: The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding. An updated color palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme.

Pepsi Max (also known as Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.

Fans believe that Wendy's collar spells out 'Mom' in a nod to the company's humble home-cooked roots. However, before you invest yourself in the logo's secret meaning too much, a spokesperson for Wendy's has denied that the Easter egg was intentional.

NBC's logo has a couple of hidden meanings. It's clear that it's a peacock, but why? When the logo was developed color televisions were being introduced (explaining the rainbow of colors), and the network wanted a logo that would cause black and white tv owners to make the switch.

Goodwill is a nonprofit organization that helps disadvantaged people in North America. The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.

Logos, THE (Gr. Logos; Lat. Verbum-Word). —The word Logos is the term by which Christian theology in the Greek language designates the Word of God, or Second Person of the Blessed Trinity.

The Holy Spirit is referred to as the Lord and Giver of Life in the Nicene creed. He is the Creator Spirit, present before the creation of the universe and through his power everything was made in Jesus Christ, by God the Father.

What does the disciple logo mean? ›

The chalice symbolizes the central place of communion in worship for the Christian Church (Disciples of Christ). The X-shaped cross of the disciple Andrew is a reminder of the ministry of each person and the importance of evangelism. The Story of the Chalice Logo. Order chalice stickers.

Logos is a rhetorical or persuasive appeal to the audience's logic and rationality. Examples of logos can be found in argumentative writing and persuasive arguments, in addition to literature and poetry.

A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

There are two main logo categories: Image or icon-based logos and name-based logos. However, nine types of logos fit into these groups, and in this post, we will break them down for you.

When logos point in a particular direction, they nearly always face to the right, appearing to move in that direction. This is no coincidence. Our natural tendency is to scan images from left to right, even when there's no text in the image.

The company usually considered to have the most expensive brand logo is Symantec. People say the technology company spent a massive $1.28 billion on their current branding. However, it's worth noting this price tag wasn't specifically for the Symantec logo.

According to the survey, the simple 'apple' icon is the most recognizable logo in the US, followed by the golden arches of McDonald's and the familiar typography of Coca Cola.

A powerful logo is an emblem, symbol, or device that is used to identify a company. Logos are important because they act as the identifying mark of the company. They are symbols that distinguish one company from another. 5 Key Elements of Any Successful Logo Design.

Coca-Cola: $0

According to the soft drink's website, Robinson "suggested the name Coca‑Cola, thinking that 'the two Cs would look well in advertising'.

Anywhere between $0 and $200 for your logo. Many of the best online logo makers charge higher fees for highly customized and high-resolution logos. You can save on your costs if you plan and choose exactly what your brand needs.

How much Apple paid for their logo? ›

Jobs unexpectedly received a sassy reply from Paul: “You give me $ 100,000 and I'll solve the problem, Then it's up to you to use the trademark or not, I don't care”. Steve smiled and accepted. Paul Rand elaborated the design and introduced it in the presence of Steve and his collaborators.

A memorable logo by definition is one that is not forgotten, which makes them timeless. Timelessness describes logos that are able to transcend their current audience and cultural context, and are designed with the future in mind.

Because of this, circle are universally symbolic for wholeness, perfection, completeness and cyclic motion. They are also representative of community, friendship, inclusivity and strength. So, it is no wonder that circle logos are one of the most popular logo shapes.

Combination logos are fantastic for new businesses who want the benefits of both a unique typography and a unique symbol. Abstract logos express a message through graphical elements. The human brain is better at remembering unique designs, therefore, customers are more likely to remember abstract logo types.

Conversation. In 1971, Nike hired a student to create a logo. She was paid $35 for her design. Carolyn Davidson was a graphic design student.

Why are logos so expensive? A logo design can be so expensive because the process of arriving at a top-quality logo takes time and talent, and a great logo can help a business succeed. A professionally designed logo is the result of a process called a design funnel.